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1 banner advertisement
bandeau publicitaire, bannière publicitaire -
2 banner
COMPUTING (for advertising on Internet) bandeau m publicitaire, bannière f publicitairebanner ad, banner advertisement bandeau publicitaire, bannière publicitaire;banner campaign = campagne publicitaire sur Internet utilisant des bandeaux publicitairesAt group level Unilever has an agreement with service provider America Online to advertise its products to subscribers. Separate from this, its most expensive new-media venture in the UK was a five-week banner campaign earlier this year for a new Lynx deodorant fragrance called Apollo.
См. также в других словарях:
banner advertisement — banner ad Typically, a rectangular graphic displayed on a web page for purposes of brand building or driving traffic to a site. It is normally possible to perform a clickthrough to access further information from another website. Banners may be… … Big dictionary of business and management
interactive banner advertisement — A banner advertisement that enables the user to enter information … Big dictionary of business and management
banner ad — ban‧ner ad [ˈbænər æd] noun [countable] MARKETING an advertisement that appears across the top of a page on the Internet: • The top part of the screen was taken up by a banner ad for a personalized Internet news service. banner advertising noun… … Financial and business terms
banner advertiser — banner ad UK US noun [C] (also banner, banner advertisement) MARKETING, INTERNET ► an advertisement that appears across the top of a page on the internet: »The ISP guarantees advertisers that a banner ad will appear a certain number of times… … Financial and business terms
banner ad — noun An advertisement positioned across the top of a page on the Internet • • • Main Entry: ↑banner * * * banner ad UK US noun [countable] [singular banner ad plural … Useful english dictionary
Banner blindness — is a phenomenon in web usability where visitors on a website ignore banner like information.The term banner blindness was coined by Benway and Lane (1998) [http://www.internettg.org/newsletter/dec98/banner blindness.html] as a result of website… … Wikipedia
banner advertising — banner ad ban‧ner ad [ˈbænər æd] noun [countable] MARKETING an advertisement that appears across the top of a page on the Internet: • The top part of the screen was taken up by a banner ad for a personalized Internet news service. banner… … Financial and business terms
banner towing — ˈbanner ˌtowing noun [uncountable] MARKETING a type of advertising, in which a small plane pulls a long sign with an advertisement on it through the sky * * * banner towing UK US noun [U] (also aerial advertising) MARKETING ► a method of… … Financial and business terms
banner — [adj] successful exceptional, foremost, leading, outstanding, red letter; concept 528 banner [n1] flag, usually with message banderole, burgee, colors, emblem, ensign, gonfalon, heading, headline, pennant, pennon, standard, streamer; concepts 270 … New thesaurus
banner — [ban′ər] n. [ME banere < OFr baniere < VL * bandaria, ult. < Goth bandwa, a sign] 1. a piece of cloth bearing a design, motto, slogan, etc., sometimes attached to a staff and used as a battle standard 2. a flag [the Star Spangled Banner] … English World dictionary
banner ad — n. A small advertisement that appears on a website, linking that website to the advertiser’s own website; the advertiser pays the owner of the original website for every hit it receives through the banner ad. The Essential Law Dictionary. Sphinx… … Law dictionary